Mashable and the introduction is reposted here.
Marketers send out hundreds of letters every day to influencers in the social space. That’s because influencers are usually a great way to get an “in” any time a brand seeks to align itself with a niche lifestyle segment.
Obviously, this makes influencers an invaluable asset. It’s certainly why PepsiCo’s Global Director of Digital and Social Media, Bonin Bough called influencer relationship management (IRM) the future of digital marketing. Here are some tips to help you enhance your influencer marketing campaigns.
Continue reading the article on @Mashable - here.
Michoel - @Twabbi