Glad I could contribute to
@altimetergroup - 2nd time in 3wks! Guarding the Social Gates by @alanwebber bit.ly/S4SFbM Cc: @jowyang
— Michoel Ogince (@Twabbi) August 9, 2012
Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk.
Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. Moreover, 43% of companies have less then one full-time equivalent (FTE) dedicated to managing social media risk.
Checkout below the full report: