August 6, 2012

The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media

Glad I could contribute to this one!

”The Converged Media Imperative,” a new research report co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today’s media landscape, and provides a success checklist and actionable recommendations for converged media deployment.




0 Comments: add yours:

Post a Comment