September 9, 2012

How to Get Brands and Agencies to Use Your Startup

This article was published for Mashable and the introduction is reposted here.

It’s typical to see hundreds of startups competing for a share in brand media campaigns.

Entrepreneurs are constantly pitching a diverse range of platforms but they all want the same thing: some of those brand and agency dollars.




The problem is that even though startups solve important social business problems, agencies or brands can’t use them because implementation of the platform is not practical or the sales strategy leaves much to be desired.

So here’s the deal: If you want a brand or agency to leverage your startup then you need to focus on specific product criteria and certain business development techniques.

Continue reading the article on @Mashable - here.

Michoel - @Twabbi

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