September 11, 2012
Satisfying a Hunger to Create & Share
Food and beverage is one of the few purchase categories that requires daily decision-making, and purveyors of consumer packaged goods (CPG) have long been there to provide answers.
But more and more, consumers are playing a larger role in the conversation, according to a new eMarketer report, “User-Generated Food and Beverage Content: Satisfying a Hunger to Create and Share.”
When it comes to food, user-generated content creators are primarily sharing two things, each with a different purpose: photos, which provide inspiration, and recipes, which provide utility. Catch the full report on eMarketer.