December 23, 2013

Real-Time Marketing: The Agility to Leverage ‘Now’

Glad I could contribute to this one!

"Real-Time Marketing (RTM)...," a new research report co-authored by Altimeter Group Analysts Rebecca Lieb, Jessica Groopman and Charlene Li. This research addresses the benefits and advantages of RTM over traditional media approaches, as well as some of the key challenges and risks that accompany it.

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